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New forms of mobilization, new people mobilized? Evidence from the Comparative Study of Electoral Systems
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Orientador(es)
Resumo(s)
Mobilization efforts by parties and candidates during election campaigns tend to reach
those who are more likely to vote in the first place. This is thought to be particularly
consequential for turnout among the young. Harder and less cost-effective to reach, young
adults are less mobilized and vote less often, creating a vicious circle of demobilization.
However, new forms of political communication — including online and text messaging —
have created expectations this circle might be broken. Is this happening? We examine data
from Module 4 of the CSES surveys, looking at the prevalence of different types of party
contacts in 38 countries, the profile of voters who are reached, and the effects of these
efforts on turnout. New forms of party contacting do matter for turnout and partially reduce
the age gap in contacting, but still fail to compensate for the much larger differentials that
persist in traditional forms of contacting.
Descrição
Palavras-chave
Mobilization Party contacts Turnout
Contexto Educativo
Citação
Accepted version of: Magalhães, P. C., Aldrich, J. H., & Gibson, R. K. (2020). New forms of mobilization, new people mobilized? Evidence from the Comparative Study of Electoral Systems. Party Politics, 26(5), 605–618 (Published Online 2018).
Editora
SAGE Publications