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Relatório de estágio na empresa Turisprime
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O presente Trabalho Final de Mestrado é apresentado em formato de relatório de estágio realizado na empresa de aluguer de carros, Turisprime. Tem como objetivo dar conta das atividades desenvolvidas na empresa de acolhimento (o que faremos de forma muito sucinta logo na introdução) e, sobretudo, fazer uma aplicação concreta dos conhecimentos adquiridos ao longo do curso de mestrado em Economia Internacional e Estudos Europeus (ISEG/ULisboa) à experiência de internacionalização da Turisprime através de franchising. No mundo atual, internacionalizar um negócio e exportar uma ideia concebida do seu modelo, é bastante complicado. Para que tal aconteça, é necessário investimento em formação local, disponibilidade humana e recursos financeiros. A empresa Turisprime, em conjunto com um gestor independente no local desejado, chegaram ao consenso de internacionalizar o negócio via franchising. A saturação do mercado interno, as oportunidades demonstradas pelo mercado externo, o know-how considerável que a empresa possui e as convicções de sucesso do negócio dos gestores, fizeram com que a forma de internacionalização escolhida esteja a ser considerada uma opção correta. Os conhecimentos adquiridos ao longo do curso permitiram utilizar uma base teórica no sentido de compreender todo o percurso e toda a envolvente do caso prático de internacionalização em apreço. Assim, foi possível compreender as ações levadas a cabo pela empresa Turisprime e recomendar alguns passos que podem ser dados a curto e médio-longo prazo, com o objetivo de reforçar o sucesso do negócio.
This Master's Final Work is presented in the form of an internship report carried out at the car rental company, Turisprime. Its objective is to account for the activities carried out in the host company (which we will do very succinctly in the introduction) and, above all, to make a concrete application of the knowledge acquired during the master’s course in International Economics and European Studies (ISEG/ ULisboa) to Turisprime's internationalization experience through franchising. In today's world, internationalizing a business and exporting an idea conceived from its model is quite complicated. For this to happen, investment in local training, human availability and financial resources is necessary. Turisprime, together with an independent manager in the desired location, reached a consensus to internationalize the business via franchising. The saturation of the internal market, the opportunities demonstrated by the external market, the considerable know-how that the company has and the managers' convictions of business success, meant that the chosen form of internationalization is being considered a correct option. The knowledge acquired during the course made it possible to use a theoretical basis to understand the entire trajectory and all the surroundings of the practical case of internationalization in question. Thus, it was possible to understand the actions carried out by the company Turisprime and recommend some steps that can be taken in the short and medium-long term, with the aim of reinforcing the success of the business.
This Master's Final Work is presented in the form of an internship report carried out at the car rental company, Turisprime. Its objective is to account for the activities carried out in the host company (which we will do very succinctly in the introduction) and, above all, to make a concrete application of the knowledge acquired during the master’s course in International Economics and European Studies (ISEG/ ULisboa) to Turisprime's internationalization experience through franchising. In today's world, internationalizing a business and exporting an idea conceived from its model is quite complicated. For this to happen, investment in local training, human availability and financial resources is necessary. Turisprime, together with an independent manager in the desired location, reached a consensus to internationalize the business via franchising. The saturation of the internal market, the opportunities demonstrated by the external market, the considerable know-how that the company has and the managers' convictions of business success, meant that the chosen form of internationalization is being considered a correct option. The knowledge acquired during the course made it possible to use a theoretical basis to understand the entire trajectory and all the surroundings of the practical case of internationalization in question. Thus, it was possible to understand the actions carried out by the company Turisprime and recommend some steps that can be taken in the short and medium-long term, with the aim of reinforcing the success of the business.
Descrição
Mestrado Bolonha em Economia Internacional e Estudos Europeus
Palavras-chave
Franchising Internacionalização Estratégia Relação franchisador- franchisado Internationalization Strategy Franchisor-franchisee relationship
Contexto Educativo
Citação
Alberto, Francisco José Freitas (2021). "Relatório de estágio na empresa Turisprime". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão