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Covid-19 strategic communication : understanding knowledge, attitudes, and perceptions towards immunization
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Resumo(s)
À medida que o SARS-Cov-2 se propagou pelo mundo, multiplicavam-se igualmente atitudes displicentes, entre líderes e população geral, agravando o resultado pretendido. Apesar de dois anos de aprendizagem e inúmeras vagas da pandemia, desconfiança e desinformação em relação à gravidade da doença e à segurança e eficácia das vacinas, continuam a adiar a resolução desta sindemia.
Objectivos: O estudo procura esclarecer as razões principais que afetam a adoção da vacinação como medida de proteção amplamente comprovada, para que recursos e medidas adequadas possam ser futuramente implementados.
Métodos: Foi produzido um questionário online com instrumentos validados e compartilhados em diferentes países para uma análise abrangente.
Resultados: Estatuto sócio-económico precário, reduzido sentimento de autonomia e confiança preferencial nas redes sociais para se manter informados demonstrou níveis elevados de recusa da vacina.
Conclusão: Como esperado, as redes sociais desempenharam um papel crucial na difusão de infomação incorrecta. Devem ser feitos esforços no sentido de capacitar e conectar-se com os valores das minorias para que estas possam estar receptivas a modificar as suas convicções.
Introduction: As SARS-Cov-2 spread worldwide, a concomitant resistance from leaders and people unfolded, worsening its desired resolution. Despite learnt lessons during these two unprecedented years and past many pandemic waves, the impact of mistrust and disinformation towards vaccine safety and effectiveness deepens this syndemic. Objectives: The study aims to clarify which are the more prevalent reasons affecting the compliance with the vaccination as a proven protective measure so that sufficient resources and adequate measures can be allocated in addressing them. Methods: An online quantitative questionnaire with validated instruments was produced and shared worldwide for a comprehensive analysis. Results: Those that felt least empowered to decide, from poorer backgrounds or most reliant on social media platforms, demonstrated higher levels of vaccine hesitancy. Conclusion: Social media, as expected, played a fundamental role in spreading misinformation. Efforts must be made to empower and connect with minorities’ values before they can be receptive to modifying their beliefs.
Introduction: As SARS-Cov-2 spread worldwide, a concomitant resistance from leaders and people unfolded, worsening its desired resolution. Despite learnt lessons during these two unprecedented years and past many pandemic waves, the impact of mistrust and disinformation towards vaccine safety and effectiveness deepens this syndemic. Objectives: The study aims to clarify which are the more prevalent reasons affecting the compliance with the vaccination as a proven protective measure so that sufficient resources and adequate measures can be allocated in addressing them. Methods: An online quantitative questionnaire with validated instruments was produced and shared worldwide for a comprehensive analysis. Results: Those that felt least empowered to decide, from poorer backgrounds or most reliant on social media platforms, demonstrated higher levels of vaccine hesitancy. Conclusion: Social media, as expected, played a fundamental role in spreading misinformation. Efforts must be made to empower and connect with minorities’ values before they can be receptive to modifying their beliefs.
Descrição
Trabalho Final do Curso de Mestrado Integrado em Medicina, Faculdade de Medicina, Universidade de Lisboa, 2022
Palavras-chave
COVID-19 Recusa da vacinação Desinformação Comunicação estratégica