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Sailing Uncharted Waters with Old Boats? COVID-19 and the Digitalization and Professionalization of Presidential Campaigns in Portugal

dc.contributor.authorSantana-Pereira, José
dc.contributor.authorFerrinho Lopes, Hugo
dc.contributor.authorNina, Susana Rogeiro
dc.date.accessioned2023-01-16T12:23:13Z
dc.date.available2023-01-16T12:23:13Z
dc.date.issued2023
dc.description.abstractThis article investigates the extent to which the COVID-19 pandemic fostered significant shifts in election campaigning. The argument is that COVID-19 might have had an impact on both digitalization and professionalization, which might have been regarded as necessary strategies to curb the difficulties brought about by the pandemic. We apply a most similar systems design with a threefold comparative scheme in order to capture and isolate such effects in the campaigns preceding the 2021 Portuguese presidential elections, using data from campaign spending, campaign activities, and social media activity and impact. Results show that the pandemic crisis has not, generally speaking, brought about a higher level of digitalization of electoral campaigns, in spite of online events having become more common. On the contrary, while there were signs of feebler patterns of normalization of online competition in 2021 vis-à-vis 2016, namely in terms of engagement, normalization was stronger after the lockdown than before. Lastly, relative investment in professionalization was similar in 2016 and 2021, and the difference between the budgeted and the actual investment in 2021 cannot be attributed to the worsening of the pandemic situation or to the lockdown. In sum, we depict a scenario of remarkable stability of the electoral campaigns put forward by presidential candidates in terms of digitalization and professionalization. Its possible causes and consequences are discussed.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSantana-Pereira, J., Ferrinho Lopes, H., Nina, S. R. (2023). Sailing Uncharted Waters with Old Boats? COVID-19 and the Digitalization and Professionalization of Presidential Campaigns in Portugal. Social Sciences, 12(1):45. https://doi.org/10.3390/socsci12010045pt_PT
dc.identifier.doi10.3390/socsci12010045pt_PT
dc.identifier.issn2076-0760
dc.identifier.urihttp://hdl.handle.net/10451/55879
dc.language.isoengpt_PT
dc.relation.publisherversionhttps://www.mdpi.com/journal/socscipt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectPresidential electionspt_PT
dc.subjectCampaignspt_PT
dc.subjectCOVID-19pt_PT
dc.subjectDigitalizationpt_PT
dc.subjectNormalizationpt_PT
dc.subjectEqualizationpt_PT
dc.subjectProfessionalizationpt_PT
dc.subjectPortugalpt_PT
dc.titleSailing Uncharted Waters with Old Boats? COVID-19 and the Digitalization and Professionalization of Presidential Campaigns in Portugalpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue1pt_PT
oaire.citation.startPage45pt_PT
oaire.citation.titleSocial Sciencespt_PT
oaire.citation.volume12pt_PT
person.familyNameFerrinho Lopes
person.familyNameRogeiro Nina
person.givenNameHugo
person.givenNameSusana
person.identifier1588696
person.identifier.ciencia-idF018-688F-74F0
person.identifier.ciencia-id2F12-C318-4521
person.identifier.orcid0000-0002-7256-6180
person.identifier.orcid0000-0001-7418-8200
person.identifier.scopus-author-id57221168813
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationa5e80d01-5690-4c1d-a400-bd09d98832c7
relation.isAuthorOfPublication95d76f3b-5dfa-407b-a3e6-6c0867aacf9d
relation.isAuthorOfPublication.latestForDiscovery95d76f3b-5dfa-407b-a3e6-6c0867aacf9d

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