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Abstract(s)
O presente trabalho centra-se no estĂĄgio acadĂ©mico de trĂȘs meses, na ĂĄrea de Design
de Moda, realizado na empresa Jinye Oriental. Esta empresa representa o estilo
associado Ă Cultura Chinesa, dando destaque Ă s influĂȘncias recebidas da cidade de
ShangHai, localizada na China.
Ao longo do estĂĄgio acadĂ©mico, foi-me possĂvel aprofundar diferentes temĂĄticas ligadas
à minha årea de investigação, nomeadamente a Cultura Chinesa, o funcionamento da
indĂșstria da Moda na China e a relação existente entre a Cultura e a Moda.
Durante o perĂodo do estĂĄgio, tive a oportunidade de acompanhar as vĂĄrias etapas
necessårias para a criação de uma coleção, desde a anålise da Cultura Chinesa,
passando pelo desenvolvimento e criação da coleção propriamente dita, elaborando
esboços e ilustraçÔes. Tive ainda contacto com novas técnicas de criação de produtos
ligados à Cultura Chinesa, como a criação de Pankou, e adquiri um conhecimento mais
aprofundado sobre o mercado da Moda na China.
Este estågio académico foi essencial para reforçar os conhecimentos que foram sendo
adquiridos ao longo da minha formação académica, colocando-os em pråtica num
contexto empresarial. A experiĂȘncia permitiu-me conhecer a dinĂąmica e o processo
criativo da empresa, bem como as estratégias que a mesma utiliza para alcançar os seus
objetivos comerciais.
Após o término desta etapa, conclui que todas as tarefas realizadas contribuiram para o
meu enriquecimento profissional, possibilitando a aquisição de novas e melhores
competĂȘncias na ĂĄrea do Design de Moda.
This paper focuses on a three-month academic internship in Fashion Design carried out at the Jinye Oriental Company. This company represents the style associated with Chinese culture, emphasising the influences received from the city of Shanghai, located in China. Throughout my internship, I was able to delve into different topics related to my area of research, namely Chinese culture, how the fashion industry works in China and the relationship between Culture and Fashion. During my internship, I had the opportunity to follow the various stages required to create a collection, from analysing Chinese culture to developing and creating the collection itself, drawing up sketches and illustrations. I also had contact with new techniques od creating products linked to Chinese Culture, such as the creation of Pankou, and gained a deeper understanding of the fashion market in China. This academic internship was essential for reinforcing the knowledge I had acquired throughout my academic training and putting it into practice in a business context. The experience allowed me to get to know the dynamics and creative process of the company, as well as its strategies to achieve its commercial goals. At the end of this stage, I concluded that all the tasks carried out contributed to my professional enrichment, enabling me to acquire new and better skills in the area of fashion design.
This paper focuses on a three-month academic internship in Fashion Design carried out at the Jinye Oriental Company. This company represents the style associated with Chinese culture, emphasising the influences received from the city of Shanghai, located in China. Throughout my internship, I was able to delve into different topics related to my area of research, namely Chinese culture, how the fashion industry works in China and the relationship between Culture and Fashion. During my internship, I had the opportunity to follow the various stages required to create a collection, from analysing Chinese culture to developing and creating the collection itself, drawing up sketches and illustrations. I also had contact with new techniques od creating products linked to Chinese Culture, such as the creation of Pankou, and gained a deeper understanding of the fashion market in China. This academic internship was essential for reinforcing the knowledge I had acquired throughout my academic training and putting it into practice in a business context. The experience allowed me to get to know the dynamics and creative process of the company, as well as its strategies to achieve its commercial goals. At the end of this stage, I concluded that all the tasks carried out contributed to my professional enrichment, enabling me to acquire new and better skills in the area of fashion design.
Description
Keywords
moda contemporĂąnea cultura conexĂŁo jinye oriental design de moda feminina contemporary fashion culture connection Jinye Oriental feminine fashion design
Pedagogical Context
Citation
Publisher
Faculdade Arquitetura, Universidade Lisboa