A carregar...
Publicação
O impacto do comércio eletrónico nos processos logísticos
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 671.96 KB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
Vivemos num mundo cada vez mais digital e a Internet tem vindo a assumir-se como um
bem essencial e necessário para o dia-a-dia. Esta crescente disseminação da Internet, vem,
também, potenciar o comércio eletrónico. A facilidade e comodidade de se poder adquirir um
bem ou serviço em qualquer lugar e a qualquer hora, através de um simples clique, tem sido uma
prática cada vez mais comum.
É importante ter em conta que esta facilidade que é oferecida aos consumidores tem por
detrás todo um complexo processo logístico que procura garantir que estes recebem o seu bem ou
serviço no menor tempo possível e nas melhores condições.
Após um estudo aprofundado e uma entrevista realizada a um responsável de logística é
possível afirmar que o comércio eletrónico afetou bastante o modo como as empresas operam
uma vez que (algumas) para além da presença em lojas físicas, têm o acréscimo de gerir uma loja
online, onde se espera que a qualidade seja semelhante à oferecida em loja e que os clientes
recebam os seus artigos nos menores tempos possíveis.
Assim, as várias etapas do processo logístico são afetadas por forma a garantir os prazos
de entrega e a qualidade do serviço garantidas ao consumidor final: quer no armazenamento
necessário por forma a garantir que existe stock disponível para satisfazer o pedido, quer na
própria gestão de pedidos uma vez que o fluxo de pedidos é imprevisível. O embalamento,
transporte e a própria entrega ao cliente são etapas a ter em atenção uma vez que podem impactar
o estado e o tempo que demora a entrega ao cliente.
É importante ter em linha de conta que a pandemia do coronavírus vivida mundialmente
veio afetar o modo como as pessoas efetuam as suas compras, registando-se grandes aumentos na
quantidade de compras feitas online, uma vez que as pessoas se encontravam em confinamento e
por sua vez, as empresas necessitaram de se adaptar a este crescimento e a otimizar processos.
We live in a world progressively more digital, and the Internet has assumed itself as an essential good in the day-to-day life. This growing dissemination of the Internet also potentiates the electronic commerce. The easiness and convenience of acquiring a good or service at any place at any time, through a simple click, has been a more and more common practice. It is important to have at sight that this ease given to buyers has a complex logistic process behind it, that seeks to guarantee the purchasers receive the good or the service in the minimum time and in the best conditions. After a depth study and an interview with a logistics specialist, it is possible to affirm that e-commerce has affected the system companies operate, because (some of them) other than their presence physically they also must deal with the online management, where the costumers expect the same quality as the one offered on store, while receiving their products as soon as possible. So, the several steps of the logistics process are followed so that the delivery deadlines and the service quality are secured for the final consumer: both in the quality of the service making sure there is enough stock to satisfy the order, or on the management of orders itself, because the these can be unpredictable. The packing, transportation and delivery to the costumer are steps to be more careful and attentive to, because of how they can impact the state and time of distribution. It's important to keep in mind that the coronavirus pandemic has affected the way people shop and the volume of purchases made online, given to the fact that once they were in lockdown companies had to adapt to this growth and optimize processes.
We live in a world progressively more digital, and the Internet has assumed itself as an essential good in the day-to-day life. This growing dissemination of the Internet also potentiates the electronic commerce. The easiness and convenience of acquiring a good or service at any place at any time, through a simple click, has been a more and more common practice. It is important to have at sight that this ease given to buyers has a complex logistic process behind it, that seeks to guarantee the purchasers receive the good or the service in the minimum time and in the best conditions. After a depth study and an interview with a logistics specialist, it is possible to affirm that e-commerce has affected the system companies operate, because (some of them) other than their presence physically they also must deal with the online management, where the costumers expect the same quality as the one offered on store, while receiving their products as soon as possible. So, the several steps of the logistics process are followed so that the delivery deadlines and the service quality are secured for the final consumer: both in the quality of the service making sure there is enough stock to satisfy the order, or on the management of orders itself, because the these can be unpredictable. The packing, transportation and delivery to the costumer are steps to be more careful and attentive to, because of how they can impact the state and time of distribution. It's important to keep in mind that the coronavirus pandemic has affected the way people shop and the volume of purchases made online, given to the fact that once they were in lockdown companies had to adapt to this growth and optimize processes.
Descrição
Tese de Mestrado, Matemática Aplicada à Economia e à Gestão, 2022, Universidade de Lisboa, Faculdade de Ciências
Palavras-chave
Comércio eletrónico Coronavírus Logística Gestão da cadeia de abastecimento Teses de mestrado - 2022