Browsing by Issue Date, starting with "1988-05"
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- O mercado financeiro português face ao ECUPublication . Barata, José Martins; Lelart, Michel; Martins, António José; Barata, Luís MendesO presente trabalho visa o estudo da posição do ECU, como activo financeiro, relativamente as divisas mais relevantes nos mercados internacionais e ao ouro . A análise será feita com base na descrição de mecanismos institucionais e a luz da teoria do risco, tomando como referência, quanto a este último aspecto, o caso português.
- Evolução do sistema monetário internacional e o seu impacto na liquidez mundialPublication . Barata, Luis M.O presente trabalho resulta de uma pesquisa feita pelo autor sobre as alterações institucionais do sistema monetário internacional e a análise do seu impacto ao nível da evolução da liquidez mundial.
- How to complete and comunicate in nature industrial productsPublication . Sá, Jorge A. Vasconcellos eThis article addresses the subject of how manufacturers of mature industrial products conpete among themselves and how they communicate with customers. Data collected.in this research lends credibility to the hypothesis that within mature industrial products there are profound differences regarding how firms compete (based on cost, quality or delivery) and which variables firms use to promote their products (advertising, sales forceI etc). The survey data suggests that it is possible to predict which type of competition and promotion will dominate, based on two contextual characteristics faced by the firms: The risk of product malfunction and the risk of product availability. The study concludes by advancing suggestions for future research and by suggesting some implications for managers. The implications respect which areas of the firms should managers FOCUS on. That is, which areas of firms should receive most of managers attention, ' firms budget and people.
- Inequalities, household income distribution and development in PortugalPublication . Pereirinha, José A.