Ribas, Luisa Maria Lopes, 1973-Costa, Pedro Carvalho Ferreira da2019-03-152019-03-152019-01-152019-03-15http://hdl.handle.net/10451/37542Artificial intelligence is often associated with fictional and futuristic scenarios in popular culture, even though it has already become part of our daily life. In fact, we frequently interact with A.I. systems without even realizing it, namely with chatbots whose ubiquity often goes unnoticed. However, inherent to the process of assigning these digital assistants human-like traits or features, a tendency for their feminization is observed. Following these ideas, this study aims to explore the relationship between gender and artificial intelligence, seeking to understand how gender relates to A.I., why femininity seems to be often present in A.I. and which gender roles or stereotypes are reinforced in this process. To this end, it begins by addressing the concept of gender in western society, focusing on common assumptions or stereotypes regarding femininity. It then approaches artificial intelligence and the questions that emerge with its evolution and integration into our daily lives. These topics are then related, seeking to understand how chatbots and digital assistants emulate feminine attributes, roles and stereotypes. Based on this framework, an analysis of Alexa, Cortana and Siri is developed, in order to examine how gender is displayed by these entities. Complementing this discussion, the project Conversations with ELIZA is developed as an exploration of femininity in A.I. through the creation of four chatbots integrated into a web-based platform. Each of these bots performs specific tasks and simulates particular personalities that seem to highlight gender stereotypes or reflect common assumptions of femininity. In this manner, this study seeks to raise awareness on the implications of assigning gender to digital assistants that integrate our daily lives. With the project Conversations with ELIZA, it seeks to incite reflection on the social and cultural conventions that inform the conception of artificial intelligence, and how digital assistants end up reflecting these conventions back to their usersporInteligência artificialAssistentes digitaisGéneroFemininoEstereótipo (Psicologia)Design de comunicaçãoNovos mediamaster thesis202140466