Cunha, Eduardo Figueiredo Vieira da2019-06-182019-06-182016-01In: :Estúdio. - Lisboa, 2010. - Vol. 7 nº13 (jan./mar. 2016), p. 184-192http://hdl.handle.net/10451/38719This article analyses a movie by Luciano Sherer, “Ruby”, about the artist’s stereotype. There is a construction of a “persona” through the production of documents of fictional memories. But all the script has a critical effect when Sherer uses the identity of a young artist facing different roles: the tragic that seeks the recuperation of a loss, or looks for the invisible and deals with the shadow and the negative. The objective is the creation of a super fiction, where the stereotype is used to reach the identification of the artist on his own as a characterporSherer, LucianoSherer, LucianCinematografiaIdentidadesEsteriótiposIdentificaçãoIdentificaçãoSombrasFicçãoCrítica e interpretaçãoEnsaiosRuby e a autorrepresentação : encenações de questões de identificação e de identidade en imagens codificadasjournal article