Alexandre, SílviaHorta, Ana2012-03-302012-03-302010Alexandre, S.; Horta, A. (2010). Green advertising: comparative analysis of Portuguese, French and Italian magazine ads. CRRC 2010 Marseille Corporate Responsibility Research Conference Papershttp://hdl.handle.net/10451/5797engAmbientePublicidadeGreen advertising: comparative analysis of Portuguese, French and Italian magazine adsconference object