Oliveira, Sandra Cristina Semião Carvalho Miranda deAfonso, CarolinaMykhayliv, Liliya2025-01-232025-01-232024-05-242024-11-29http://hdl.handle.net/10400.5/97678The United Nations emphasize sustainable consumption as one of the Goals for Sustainable Development. The dissertation explores what motivates consumers and what risks they face when purchasing sustainable Fast-moving Consumer Goods, focusing on sustainable fresh fruits and vegetables and sustainable personal hygiene and beauty products. The research discusses the obtained results from 155 valid responses to a survey in the light of previous literature, presenting future research recommendations.engConsumo sustentávelBens de consumoPercepção do riscoComportamento dos consumidoresSustentabilidadeTeses de mestrado - 2024Sustainable consumptionConsumer goodsRisk perceptionConsumer behaviorSustainabilitymaster thesis203739825