Silva, Alexandra Moura da2017-05-302017-05-302015-07In: Matéria-prima: práticas artísticas no ensino básico e secundário. - Lisboa, 2016. - Vol. 3, nº2 (Julho/Dezembro 2015), p. 229-240http://hdl.handle.net/10451/27888This article discusses advertisements reading within a dialog with Brazilian modern art through intertext, in order to enlarge pupil knowledge. It follows Santaella's method based on semiotics principles. As a result it shows an experience report of an intervention made by pupils from a Brazilian Public School. It concludes reflecting over the relevance of visual reading on learningporEducação artísticaSemiologia (arte)Cultura visualIntertextualidadePublicidadeEstéticaTeoria da arteCriticismojournal article