Gonçalves, Sofia FigueiredoDuarte, FredericoOliveira, Caio Felipe de Melo Guedes e2022-06-232022-06-232022-02-08http://hdl.handle.net/10451/53460Developed in the context of the 60th anniversary of the inauguration of Brasília, this project recaptures this central symbol to the Brazilian cultural imagination. This capture is guided by two main notions: that Brasília was already born as its own ruin and that the permanence of this ruined state, fractured between ideal and reality, is set up as a kind of insomnia. Through these guidelines of ruin and insomnia, this project, developed under the scope of communication design, appropriates Brasília in three aspects: ideological propaganda, affective memory and soundscape. To do so, it uses digital tools with which it reorganises and manipulates images, news pieces and musical productions that make up the imaginary created around the Brazilian capital, using the notion of appropriation as a cultural practice that is typical of the digital culture and of the modern and postmodern experience. This text accompanies, as an historical, theoretical and technical elucidation, an online publication (www.estesconstruirambrasilia.com) that also serves as a critical repository of materials regarding the construction of the city. The project is also composed of a set of postcards and a printed newspaper, both of which result from the appropriation and reinterpretation of historical documents. This set of items aims to constitute a sensitive means of access to the imaginary that composes the Brasília-symbol, keeping in evidence the disturbances that affect its idealizationporDesign de comunicaçãoRevista BrasíliaImaginário brasileiroApropriaçãoRuínasBrasília - históriamaster thesis202958949