Ré, Sofia2019-06-112019-06-112019-01In: Matéria-prima. - Lisboa, 2013-. - Vol. 7, nº1 (Jan./Abr. 2019)-, p. 162-172http://hdl.handle.net/10451/38573Based on my PhD research, which studies on the visual representations of Portuguese cultural identity in the Arts and in the economic circuit, I focus on the commerce that takes Portugal as an object of consumption. Using the brand and products of A Vida Portuguesa’s stores and tourists souvenirs, I intend to understand, in terms of visual culture, the educational potential that both contain, as well as the risks they entail. Nonetheless, I defend the relevance of a critical approach to this dangerously hot topicporEducação artísticaEnsino das artesIdentidade nacional - PortugalCultura visualCriatividadeCriticismoEnsaiosjournal article