Pussetti, Chiara2024-04-112024-04-112024http://hdl.handle.net/10451/64155How we shape and socially present our body has extraordinary social importance: appe arance is our first business card by which people frame and judge us. This evaluation ends up con ditioning our daily lives, from social to professio nal opportunities. In Portugal, as in many other contexts, one of the most important criteria for determining whether someone is healthy and be autiful is thinness. In a society where thinness and physical perfection are pursuable ideals, this ar ticle explores through qualitative methodologies the impact of the discourse linked to the problem of obesity caused by the COVID-19 pandemic on the multiplication and exacerbation of body-rela ted conflicts in Portuguese women aged 18 to 65.engbodygenderpandemicobesityCovibesity and the weight of the norms. A cultural epidemicCovibesity 1 e o peso das normas. Uma epidemia culturaljournal article10.1590/1413-81232024292.04062023en