Calado, Margarida, 1947-Mourão, Inês Soares Pinto2019-07-052019-07-052019-03-132019-07-05http://hdl.handle.net/10451/38966This thesis intends to highlight a concern that museums face nowadays regarding the lack of presence and participation of young people in their programs or exhibitions, by focusing on the age range from 15 to 25 years old and identifying the barriers of cultural participation. The present work also aims to develop a project for future implementation in Berardo Museum (Lisbon, Portugal), in which the main goal is to promote the engagement of young people with the museum. A comparison between Berardo Museum (Lisbon, Portugal) and Stedelijk Museum (Amsterdam, Netherlands) is performed in order to understand the effect of the variables hereby analysed on the performance of these museums. Their performance is measured through comparison of young visitors and participants of the programs available in each museum. A deep insight on the ‘BLIKOPENERS’ project is provided as this project represents a role model regarding museum initiatives that raise the interest and participation of young people in museums. The project’s characteristics, as well as the challenges their members faced, are also presented in this work. Finally, a new project proposal is presented to be considered and implemented in Berardo Museum, or other art institutions that would be suitable. This project, as a future development, aims to attract young people to these institutions. To do so, the museum/institution must compromise with these young people, and these young people have to compromise with the museum/institution, in order to assure the success and prosperity of this projectporEducação artísticaMuseusPúblicos culturaisJovensComo atrair os jovens para o Museu : STEDELIJK MUSEUM E MUSEU COLEÇÃO BERARDOmaster thesis202190242