Vilar, Emilio Manuel TavoraChirôndio, Daniela de Jesus Coutinho Martíns2024-11-222024-11-222024-07-02http://hdl.handle.net/10400.5/95598This dissertation proposes an immersion into the evolution of the printed newspaper, outlin-ing its trajectory from its inception to the transition into the digital realm. It aims to provide an understanding of the transformative dynamics that permeate communication design in this specific medium, contextualizing it within the broader evolution of the Press in Portugal. The research involves the content analysis of various physical and digital news sources, focusing on the communication design techniques and visual narrative employed. Additionally, tests and interviews are conducted with individuals from different age groups and varying levels of digital literacy to analyze their different interactions with this new medium. Case Study: Observador (100% online newspaper) vs. Público (Hybrid newspaper - physical and digital) - A comparison of the design techniques used.porDesign de comunicaçãoImprensa escritaDesign editorialNovas médiaInteractividadeSociedade digitalEstudos de casoMeios DigitaisComunicação multimédiaObservador (periódico digital)Público (periódico)master thesis203655990