Zagalo, Nelson2025-07-232025-07-232018-12In: Convocarte, nº7 (dez. 2018): Ars Ludens - Arte, Videojogo e Ludismo Tecnológico, p. 55-742183-6973http://hdl.handle.net/10400.5/102356In this article we discuss the emergence of the domain of narrative design in the development of video games, we define the concept departing from the domain of experience design in Human-Computer Interaction and propose a model for the creative approach to the production of narrative in the video games that it intends to give support to narrative designers. The model is based on a tripartite approach, with three vectors — structure, characters and setting — being the structure worked in four layers: linear, branched, modular and branched modular.porDesign de narrativaDesign de experiênciaEventosCenárioJogoRelação Homem-Máquinajournal article2183-6981