Vermibus o la carne dada a los gusanos : espácios publicitarios para la transformación social

Abstract

“Caro data vermibus”, or “the meat started to the worms”, is the acronym of the term ‘corpse’ that uses Vermibus as pseudonym (Palma de Mallorca, 1987). His work is fitted, from his own art & life project, in an activist area that faces the artistic transgression in the fashion photography in the public context of the civil ordinariness. The aim of this paper centres on the analysis of the critical effect and social transformation of his interventions on advertising posters that contradict, among others, the wild consumerism and aesthetic standards imposed in the area of marketing and advertising