Entrepreneurial attributes for success in the small hotel sector: a fuzzy-set QCA approach

Abstract

By examining small hotels in Spain, this research contributes to understanding how human capital, social capital, and contingency factors interact to build a success model based on high hotel occupancy rates, profit, and profit per employee. Human capital theory, social capital theory, and multilevel theory provide the theoretical basis for this research. The study used fuzzy-set qualitative comparative analysis applied to a sample of 51 small Spanish hotels. The results reveal the existence of different configurations that lead to the desired performance outcomes. Each configuration combines two or three causal conditions. The results also reflect the difficulties that small hotels may face in reconciling different performance objectives. This paper thus provides solutions for managers, who must make strategic decisions based on existing conditions both inside and outside their organisations. The findings discussed herein can thus help small hotels better define their performance objectives by considering their individual characteristics. The findings can also help new small hotel entrepreneurs better understand the conditions required for success in this highly competitive market.