Percorrer por autor Pedron, Cristiane Drebes
Mostrar resultados 1-8 de 8.
Data | Título | Autor(es) | Tipo | Acesso |
2018 | CRM system : the role of dynamic capabilities in creating innovation capability | Pedron, Cristiane Drebes; Picoto, Winnie; Colaço, Miguel; Araújo, Cintia Cristina | article |  |
2023 | A CRM system by itself isn’t enough! The effect of marketing capabilities and innovation orientation on CRM performance | Araújo, Cíntia Cristina S. de; Pedron, Cristiane Drebes; Silva, Dirceu da; Picoto, Winnie | article |  |
2014 | Fine-grained analysis of aspects, sentiments and types of attitudes in restaurant reviews | Chaves, Marcirio Silveira; Laurel, André; Sacramento, Nélia; Pedron, Cristiane Drebes | article |  |
2018 | Sistema de CRM: o papel das capacidades dinâmicas na criação das capacidades | Pedron, Cristiane Drebes; Picoto, Winnie; Colaço, Miguel; Araújo, Cintia Cristina | article |  |
2018 | The relationship between CRM and innovation capability : the mediating role of dynamic capabilities | Araujo, Cintia Cristina S. de; Pedron, Cristiane Drebes; Picoto, Winnie | conferenceObject |  |
2016 | Using bibliometric analysis to identify and categorize the most used references in customer relationship | Araújo, Cintia Cristina S. de; Pedron, Cristiane Drebes; Picoto, Winnie | conferenceObject |  |
2016 | Value-focused objectives for CRM system adoption | Pedron, Cristiane Drebes; Picoto, Winnie Ng; Dhillon, Gurpreet; Caldeira, Mário | article |  |
2018 | What’s behind CRM research? A bibliometric analysis of publications in the CRM research field | Araújo, Cintia Cristina S. de; Pedron, Cristiane Drebes; Picoto, Winnie | article |  |