Can men promote feminist movements? Outgroup influence sources reduce attitude change toward feminist movements

Abstract

This research investigates the possibility for men to promote feminist movements. In two experiments, we used the social influence technique of reassociation, known to reduce the rejection of feminists by blaming the target for forgetting that feminists have promoted women’s rights. An influence source, either same-gender (lower threat) or different-gender (higher threat), confronted participants with the reassociation technique and blamed them in a more versus less threatening manner. This procedure is known to induce positive attitude change when threat is lower. Results of two experiments showed that a less threatening ingroup source induced a more positive attitude change toward feminists when reassociation was less threatening than when it was more threatening, while a more threatening outgroup source achieved equally lower levels of attitude change in all conditions. In sum, the reassociation procedure can be used to ameliorate attitudes toward feminist movements, but within the framework of intragroup, not intergroup, social influence communications.