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Turismo de bem-estar : potenciar e diversificar a oferta turística : os casos de Lisboa e Porto
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A procura por momentos de relaxamento, equilíbrio emocional, tratamentos de beleza, exercício físico e uma dieta alimentar equilibrada são preocupações diárias nas sociedades contemporâneas que se conseguem traduzir em produtos de lazer ou turísticos. O setor do bem-estar inclui uma diversidade de espaços e serviços, como hotéis e resorts, spas, termas, yoga, talassoterapia, atividades na natureza, retiros de meditação, cruzeiros, terapias e eventos holísticos, uma oferta que promove hábitos saudáveis e contribui para a mudança de estilo de vida. Um mercado cada vez mais complexo e abrangente que atingiu os 4,4 triliões de dólares em 2020 (GWI, 2021), num ano bastante afetado pela pandemia da covid-19, que levou a um abrandamento do setor do turismo com fortes repercussões ao nível de receitas e clientes. No entanto, a vontade de voltar a viajar e a consumir produtos turísticos contribuíram para a recuperação gradual do setor, agora com interesses e motivações que visam a saúde e o bem estar. As tendências internacionais demonstraram interesses voltados para o bem-estar físico, mental, emocional, ambiental que visam o equilíbrio do corpo, mente e espírito, mas que ainda não se encontram implementadas na globalidade da oferta turística. Em Portugal, os resultados permitiram verificar que há algumas semelhanças nos estabelecimentos estudados, no entanto, alguns dos casos apresentam uma maior diversidade e diferenciação de serviços e produtos. Deste modo, e cada vez mais se verifica que, aqui se encontra um nicho de mercado em expansão, que viaja por motivos de lazer ou negócio, de forma a conciliar atividades de bem-estar e serviços que proporcionem condições para carregar baterias e voltar a casa renovado.
Moments of relaxation, emotional balance, beauty treatments, physical exercise and a balanced diet are daily concerns in contemporary societies which can be translated into leisure or tourist products. The wellness sector includes several spaces and services, such as hotels and resorts, spas, thermal baths, yoga, thalassotherapy, activities in the nature, meditation retreats, cruises, therapies and holistic events, an offer that promotes healthy habits and contributes to a lifestyle change. An increasingly complex market that reached US$4.4 trillion in 2020 (GWI, 2021), during the pandemic by covid-19, which led to a slowdown in tourism with strong repercussions of revenue and customers at the global level. However, the desire to travel again and to consume tourist products contributed to the gradual recovery of the sector, now with interests and motivations that aim at health and wellbeing. International trends have shown interests focused on physical, mental, emotional and environmental wellbeing, that aim at balancing the body, mind and spirit, which are not yet implemented in the global offer. In Portugal, the results showed that there are some similarities in the businesses of this study, however some of the study cases present a greater diversity and differentiation of services and products. There is an increasing market niche, which travels for leisure or business reasons, in order to reconcile wellness activities and services that provide conditions for charging batteries and to return renovated.
Moments of relaxation, emotional balance, beauty treatments, physical exercise and a balanced diet are daily concerns in contemporary societies which can be translated into leisure or tourist products. The wellness sector includes several spaces and services, such as hotels and resorts, spas, thermal baths, yoga, thalassotherapy, activities in the nature, meditation retreats, cruises, therapies and holistic events, an offer that promotes healthy habits and contributes to a lifestyle change. An increasingly complex market that reached US$4.4 trillion in 2020 (GWI, 2021), during the pandemic by covid-19, which led to a slowdown in tourism with strong repercussions of revenue and customers at the global level. However, the desire to travel again and to consume tourist products contributed to the gradual recovery of the sector, now with interests and motivations that aim at health and wellbeing. International trends have shown interests focused on physical, mental, emotional and environmental wellbeing, that aim at balancing the body, mind and spirit, which are not yet implemented in the global offer. In Portugal, the results showed that there are some similarities in the businesses of this study, however some of the study cases present a greater diversity and differentiation of services and products. There is an increasing market niche, which travels for leisure or business reasons, in order to reconcile wellness activities and services that provide conditions for charging batteries and to return renovated.
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Turismo de Bem-Estar tendências multidimensionalidade do bem-estar Wellness Tourism Trends Multidimensionality of wellbeing