Fanzine feminista Noiz : design como artivismo

Abstract

This dissertation intends to analyze how the designer can use artvism to sensitize and make women conscious about gender stereotypes. We begin by defining what gender stereotypes are, and how they affect women's lives negatively by naturalizing prejudices that position them as subordinate to men, promoting social and economic inequality between genders, from naturalized cultural representations in society. We examine the influence of the masculine gaze on the construction of the objectified image of women in art, advertising, cinema, etc., and the consequences that such representation generates in women's selfesteem; the role of language in perpetuating stereotypes and prejudices; and the importance of women's narratives in the deconstruction of these stereotypes, and in the elaboration of new representations of femininity, and what it means to be a woman. Next, we investigate feminist artvism, which seeks to politically engage individuals through art, and its origin; the responsibility of the designer as an artvist, using her/his knowledge to sensitize the population about inequalities in society, and the role of art in the naturalization of gender violence; what are fanzines (considered here as a form of artvism), its origin, and the advantages of this independent publishing format. Based on the analysis of two case studies, the collective Lambe-Buceta (São Paulo, Brazil), which discusses female sexuality by creating posters displaying different representations of the vulva, and posting them on the streets of the city, and Your Mouth is a Guillotine (Lisbon, Portugal), which adapts dense feminist theories to the pages of their fanzines, we elaborate a practical / authorial object: the feminist fanzine NOIZ. By disseminating excerpts from this dissertation, adapted to a language of quick and easy reading, presented in an attractive graphic design, the fanzine NOIZ intends to be the materialization of how the designer can use her/his training and knowledge in the deconstruction of gender stereotypes