Como dar forma às coisas: uma experimentação gráfica e poética no livro-objeto

Abstract

This investigation examined the process of how to shape things through a theoretical-practical approach, first by deepening knowledge and then by developing skills through graphic experimentation in the creation of a set of books. From this perspective, the research aimed to integrate the artistic and design competencies of the artist-designer in the act of transforming the affective history of an object into a book, premised on the understanding that ali components within a book are elements of language and communication. This process culminated in the volume "If My House Were a Book," composed of six individual book-objects. The first part of the investigation consisted of a theoretical and conceptual framework to discuss what form is and its conceptualization, the designer's project responsibility, the relationship of meaning between object and person, and the book as an object of experience and a space for language. The second part, focused on conducting graphic experimentation, highlighted the need for a clear procedural roadmap and guidelines. To address this gap, the principles of Bruno Munari's design methodology and visual message were juxtaposed with the author's creative process. From this intersection emerged a distinct creative and design methodology, which integrates the artistic and design competencies of the artist-designer and proved to be a valuable supporting tool in the conception of each book developed throughout the graphic experimentation. The research presents the application process of this methodology and the results of feedback collected to evaluate the effectiveness of the intended message in the developed books. It concludes with the investigation's considerations and learnings, indicating pathways for the future of research regarding the understanding of the book and its intentional uses as a language element in its conception