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Relatório de estágio realizado no Sport Lisboa e Benfica: o protocolo empresarial no Sport Lisboa e Benfica
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| 4.79 MB | Adobe PDF |
Orientador(es)
Resumo(s)
A necessidade do Protocolo num clube desportivo obriga a que haja um conhecimento de um conjunto de preceitos que têm de ser alcançados em eventos, não só em cerimónias protocolares, mas também no simples quotidiano. As normas de cortesia, os códigos de conduta, os atos de boa educação e bom senso, facilitam a vida em sociedade em qualquer espaço.
Neste relatório de estágio curricular, desenvolvido no Departamento da Direção Comercial e de Marketing: Inovação e Desenvolvimento de Negócio: Protocolo do Sport Lisboa e Benfica, será abordada a: caraterização da instituição, finalidades e processos de estágio, enquadramento da prática profissional de natureza concetual, contexto institucional e legal da instituição, história e instalações do clube, caraterísticas da instituição, realização da prática profissional das atividades desenvolvidas pelo protocolo, comparação entre várias instituições desportivas e por fim, conclusões onde consta a análise SWOT do protocolo, dificuldades sentidas, análise dos efeitos e das consequências da intervenção realizada, estabelecimento de perspetivas futuras e sugestões a propor.
Nestas páginas, é possível verificar que o Sport Lisboa e Benfica alargou ao máximo as ações de trabalho da mestranda, permitindo o acompanhamento em funções dentro da Direção Comercial e de Marketing, não só no Protocolo, mas também nos Eventos.
The necessity of the Protocol in a sports club obliged to a knowledge of a set of precepts that have to be reached in events, not only in protocol ceremonies, but also in the simple day to day. Courtesy norms, codes of conduct and acts of good education and common sense, facilitate the life in society in any space. In this curricular internship report, developed in the Department of Commercial and Marketing Management: Innovation and Business Development: Protocol of Sport Lisboa e Benfica, are addressed the: characterization of the institution, purposes and internship processes, framework of professional practice of a conceptual nature, institutional and legal context of the institution, history and facilities of the club, characteristics of the institution, accomplishment of the professional practice where the activities developed by the protocol are described, comparison between several sports institutions, and, finally, findings where protocol SWOT analysis is verified, difficulties experienced, analysis of the effects and consequences of the intervention performed, establishment of future perspectives and suggestions to propose. In these pages, it is possible to verify that the Sport Lisboa e Benfica extended to the maximum the work actions of the master, allowing the monitoring in functions within the Commercial and Marketing Department, not only in the Protocol, but also in the Events.
The necessity of the Protocol in a sports club obliged to a knowledge of a set of precepts that have to be reached in events, not only in protocol ceremonies, but also in the simple day to day. Courtesy norms, codes of conduct and acts of good education and common sense, facilitate the life in society in any space. In this curricular internship report, developed in the Department of Commercial and Marketing Management: Innovation and Business Development: Protocol of Sport Lisboa e Benfica, are addressed the: characterization of the institution, purposes and internship processes, framework of professional practice of a conceptual nature, institutional and legal context of the institution, history and facilities of the club, characteristics of the institution, accomplishment of the professional practice where the activities developed by the protocol are described, comparison between several sports institutions, and, finally, findings where protocol SWOT analysis is verified, difficulties experienced, analysis of the effects and consequences of the intervention performed, establishment of future perspectives and suggestions to propose. In these pages, it is possible to verify that the Sport Lisboa e Benfica extended to the maximum the work actions of the master, allowing the monitoring in functions within the Commercial and Marketing Department, not only in the Protocol, but also in the Events.
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Palavras-chave
Sport Lisboa e Benfica Estágio Curricular Sociedade Desportiva Clube Desportivo Gestão do Desporto Protocolo Protocolo Empresarial Eventos Desportivos Eventos Institucionais Sport Lisboa e Benfica Curricular Internship Sports Society Sports Club Sports Management Event Management Protocol Business Protocol Sports Events Institutional Events