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Caracterização do tema da aquacultura na imprensa regional insular portuguesa entre 2015 e 2019
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Resumo(s)
A forma como os media relatam os eventos relacionados com a aquacultura pode influenciar o modo como esta é percecionada pelo público e afetar o seu sucesso no mercado económico. Neste estudo, foi realizada uma caracterização de artigos publicados online por dois jornais regionais da Madeira e dois dos Açores, num intervalo de 5 anos (2015 a 2019). Para cada notícia, foi feita uma avaliação ao nível 1) do âmbito geográfico; 2) dos principais tópicos identificados; 3) dos atores com acesso ao debate; e, por fim, 4) do tom geral do artigo (enquadramento risco/benefício). No total, foram analisados 213 artigos provenientes dos jornais madeirenses (n=188) e açorianos (n=25). Nos Açores, a aquacultura encontra-se ainda numa fase de desenvolvimento inicial, sendo maioritariamente enquadrada como uma atividade geradora de benefícios para a Região. Já na Madeira, a ocorrência de um evento trigger, no ano de 2018, contribuiu para uma mudança no volume de artigos publicados e na forma como a aquacultura foi enquadrada pelos media. As notícias passaram a relatar eventos principalmente de âmbito local, a conferir uma maior participação mediática às comunidades locais e a descrever a aquacultura num tom mais negativo. Os temas Política e Economia mantiveram-se como temas principais, tendo também sido registado um grande incremento na relevância dos assuntos relativos a impactes sociais, ambientais e paisagísticos. Estes resultados divergem dos resultados obtidos em estudos de media de outras regiões do mundo, onde se verifica uma maior preocupação mediática em expor assuntos não só políticos e económicos, mas também relativos a ambiente e segurança alimentar. Contudo, a perceção pública sobre a aquacultura não depende exclusivamente do modo como esta é enquadrada pelos media, tornando-se também relevante a realização de questionários e entrevistas à população e a melhoria das vias de comunicação entre as diferentes partes interessadas.
The way the media portrays aquaculture-related events can influence how this industry is perceived by the public and affect its success in the economic market. For this study, an analysis was carried out on the articles published online by two regional newspapers in Madeira and two in the Azores over a 5-year period (2015 to 2019). For each article, the assessment focused on 1) the geographic scope; 2) the main topics identified; 3) the actors with access to the debate; and, finally, 4) the general tone of the article (in a risk/benefit framework). A total of 213 articles from madeiran (n=188) and azorean (n=25) newspapers were analysed. In the Azores, aquaculture is still at an early stage of development, being mostly framed as a valuable activity for the Region. In Madeira, the occurrence of a trigger event, in 2018, contributed to a change in the number of articles published and the way aquaculture was mediatically framed. The news started reporting events mainly at the local level, allowing a greater mediatic participation of local communities and describing aquaculture in a more negative tone. Politics and Economy remained as main themes, being also possible to observe a considerable increase in the relevance of issues related to social, environmental and landscape impacts. These results diverge from the ones obtained in previous media studies from other regions of the world, in which it is revealed that there is a greater media concern to expose political and economical issues, but also related to the environment and food security. However, public perception of aquaculture does not depend exclusively on how the issues are framed by the media. It is also important to carry out questionnaires, to interview the population and to improve communication between the different stakeholders.
The way the media portrays aquaculture-related events can influence how this industry is perceived by the public and affect its success in the economic market. For this study, an analysis was carried out on the articles published online by two regional newspapers in Madeira and two in the Azores over a 5-year period (2015 to 2019). For each article, the assessment focused on 1) the geographic scope; 2) the main topics identified; 3) the actors with access to the debate; and, finally, 4) the general tone of the article (in a risk/benefit framework). A total of 213 articles from madeiran (n=188) and azorean (n=25) newspapers were analysed. In the Azores, aquaculture is still at an early stage of development, being mostly framed as a valuable activity for the Region. In Madeira, the occurrence of a trigger event, in 2018, contributed to a change in the number of articles published and the way aquaculture was mediatically framed. The news started reporting events mainly at the local level, allowing a greater mediatic participation of local communities and describing aquaculture in a more negative tone. Politics and Economy remained as main themes, being also possible to observe a considerable increase in the relevance of issues related to social, environmental and landscape impacts. These results diverge from the ones obtained in previous media studies from other regions of the world, in which it is revealed that there is a greater media concern to expose political and economical issues, but also related to the environment and food security. However, public perception of aquaculture does not depend exclusively on how the issues are framed by the media. It is also important to carry out questionnaires, to interview the population and to improve communication between the different stakeholders.
Descrição
Tese de mestrado, Ecologia e Gestão Ambiental, Universidade de Lisboa, Faculdade de Ciências, 2021
Palavras-chave
Aquacultura Análise de media Jornais Opinião pública Evento trigger Teses de mestrado - 2021