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"Powered by whom?" : A network perspective on replication as strategy
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Orientador(es)
Resumo(s)
This study examines the configuration of resources and activities among firms as a strategy to improve their position in a network through the replication of a template. The conceptual background combines the network approach to strategizing with the capability approach to replication. Using a longitudinal study of a large wholesaler, this study demonstrates that change in a network position can result from two interwoven processes: the development and replication of a template in some sections of the network, and a rearrangement of the web of relationships among counterparts
Descrição
Palavras-chave
Strategizing Replication Template Networks
Contexto Educativo
Citação
Mota, João; Luís M. de Castro and Carlos Brito. (2016)."“Powered by… whom?” A network perspective on replication as strategy." Journal of Business Research Vol. 69, No. 11: pp. 4732-4736.
Editora
Elsevier