dc.contributor.advisor	Cordeiro, Paula
dc.contributor.author	Costa, Ana Luísa da Silva
dc.date.accessioned	2013-11-20T17:14:43Z
dc.date.available	2013-11-20T17:14:43Z
dc.date.issued	2013-07-10
dc.description	Trabalho de Projecto para obtenção do grau de mestre em Comunicação Social, com especialização em Comunicação estratégica	por
dc.description.abstract	Music as a form of expression is inherent to all individuals, regardless of their geographical or cultural roots, overcoming all barriers of gender, age or race. The growing economic exploitation of the musical areas transformed Music itself as one of the most desirable instruments of differentiation between brands and turned it into a weapon of powerful range in the cultural dynamics, on the impact it has on some local economies and the reputation of brands. Diversity is nowadays virtually present in all music festivals. We can find it both in the inner part (artists) and in its visitors, who are mobilizing worldwide, driven mainly by the desire to experience and the will to celebrate common tastes. In Portugal, Musical Tourism has never been an autonomic and independent sector. This area stills under the same tag of the generic term Cultural Tourism – epitaph that maintains under the same “custody” all other artistic disciplines. What is proposed in this project is the development of the idea to create a company that will operate in the Musical Tourism sector. The core business is to sell packages for festivals and music events worldwide. The objective is to create favorable conditions for anyone (regardless of their profile - social, economic and cultural) to ventures into new countries, attracted by a common passion: music. After the theoretical grounding presented in the first two chapters covering the themes of Musical Tourism and Experiential Marketing, it will be developed the idea to the company’s project, through a conceptual approach focusing on the very own business model.	por
dc.description.abstract	Music as a form of expression is inherent to all individuals, regardless of their geographical or cultural roots, overcoming all barriers of gender, age or race. The growing economic exploitation of the musical areas transformed Music itself as one of the most desirable instruments of differentiation between brands and turned it into a weapon of powerful range in the cultural dynamics, on the impact it has on some local economies and the reputation of brands. Diversity is nowadays virtually present in all music festivals. We can find it both in the inner part (artists) and in its visitors, who are mobilizing worldwide, driven mainly by the desire to experience and the will to celebrate common tastes. In Portugal, Musical Tourism has never been an autonomic and independent sector. This area stills under the same tag of the generic term Cultural Tourism – epitaph that maintains under the same “custody” all other artistic disciplines. What is proposed in this project is the development of the idea to create a company that will operate in the Musical Tourism sector. The core business is to sell packages for festivals and music events worldwide. The objective is to create favorable conditions for anyone (regardless of their profile - social, economic and cultural) to ventures into new countries, attracted by a common passion: music. After the theoretical grounding presented in the first two chapters covering the themes of Musical Tourism and Experiential Marketing, it will be developed the idea to the company’s project, through a conceptual approach focusing on the very own business model.	en
dc.identifier.uri	http://hdl.handle.net/10400.5/6175
dc.language.iso	por	por
dc.peerreviewed	no	por
dc.publisher	Instituto Superior de Ciências Sociais e Políticas	por
dc.subject	Turismo Musical	por
dc.subject	Marketing Experiencial	por
dc.subject	Viagens	por
dc.subject	Festivais de música	por
dc.subject	Musical tourism	en
dc.subject	Experiential marketing	en
dc.subject	Travel	en
dc.subject	Music festivals	en
dc.title	Viagens pela música: a ideia	por
dc.type	master thesis
dspace.entity.type	Publication
rcaap.rights	openAccess	por
rcaap.type	masterThesis	por

Viagens pela música: a ideia

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