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The concept of life cycle: an application to the tourist product
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Orientador(es)
Resumo(s)
The concept of life cycle is widely discussed, both in the marketing and the strategic management fields. Nevertheless, operational problems make this concept difficult to put into practice. This article clarifies the life cycle concept and its effective use, especially as it applies to the tourist product. First, the object, the tourist product, is defined, then the life cycle concept is presented and developed by explaining its different stages and their respective strategic implications. Finally, following this conceptual framework, a case study of the Algarve (a province of Portugal) is presented to illustrate the proposed methods for identifying each life cycle stage.
Descrição
Palavras-chave
Life Cycle Marketing Strategic Management Tourist Product
Contexto Educativo
Citação
Gonçalves, Vitor da Conceição and Paulo Manuel Roque Águas. (1997). “The concept of life cycle: an application to the tourist product”. Journal of Travel Research, Vol. 36, No. 2: pp. pp. 12-22
Editora
SAGE Journals