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Estágio na empresa século XXI Fashion Trading - Estudo da integração de softwares 3D
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Resumo(s)
Nos últimos anos, a indústria da moda tem passado por uma grande revolução digital, onde se tem notado uma crescente utilização de novas tecnologias para o desenvolvimento de peças de vestuário. Em particular, a adoção de softwares 3D mais rápidos e realistas para vestuário e simulação de têxteis, têm demonstrado um forte potencial para transformar a própria prática do design de moda.
No entanto, a transformação da indústria da moda é lenta e traz consigo desafios, sendo necessário estudar com mais profundidade de que forma é que as empresas adotam novas tecnologias, a fim de entender como moldar essa adoção no futuro e acompanhar as mudanças sociais trazidas pela transformação digital.
Desta forma, a presente investigação contribui para um entendimento mais amplo de como a integração de softwares 3D impacta os ciclos dos produtos de moda numa empresa, através de um levantamento de processos, resultados e benefícios, funcionando como um caso de estudo. Tal foi possível, através da integração na equipa de design da empresa “Século XXI Fashion Trading” ao longo de 4 meses e meio, acompanhando as tarefas e desafios do dia-a-dia no seu processo de transformação digital.
Os dados deste estudo foram recolhidos através de uma metodologia mista com base na “revisão da literatura” e na “observação do participante” numa fase exploratória, em “protótipos virtuais” numa fase generativa, e em conclusões finais e recomendações para futuras investigações numa fase avaliativa.
In recent years, the fashion industry has undergone a major digital revolution, characterized by the increasing use of new technologies for the development of clothing items. In particular, the adoption of faster and more realistic 3D software for apparel and textile simulation has shown strong potential to transform the practice of fashion design itself. However, the transformation of the fashion industry is slow and comes with challenges. It is necessary to study in greater depth how companies adopt new technologies to understand how to shape this adoption in the future and keep up with the social changes brought by digital transformation. This investigation contributes to a broader understanding of how the integration of 3D software impacts the life cycles of fashion products in a company. It does so through a survey of processes, results, and benefits, made possible by integrating into the design team of the company “Século XXI Fashion Trading” over four months, following their day-to-day tasks and challenges in the digital transformation process. The data for this study was collected through a mixed methodology based on a literature review and participant observation in an exploratory phase, on virtual prototypes in a generative phase, and on final conclusions and recommendations for future research in an evaluative phase.
In recent years, the fashion industry has undergone a major digital revolution, characterized by the increasing use of new technologies for the development of clothing items. In particular, the adoption of faster and more realistic 3D software for apparel and textile simulation has shown strong potential to transform the practice of fashion design itself. However, the transformation of the fashion industry is slow and comes with challenges. It is necessary to study in greater depth how companies adopt new technologies to understand how to shape this adoption in the future and keep up with the social changes brought by digital transformation. This investigation contributes to a broader understanding of how the integration of 3D software impacts the life cycles of fashion products in a company. It does so through a survey of processes, results, and benefits, made possible by integrating into the design team of the company “Século XXI Fashion Trading” over four months, following their day-to-day tasks and challenges in the digital transformation process. The data for this study was collected through a mixed methodology based on a literature review and participant observation in an exploratory phase, on virtual prototypes in a generative phase, and on final conclusions and recommendations for future research in an evaluative phase.
Descrição
Palavras-chave
ciclo do produto de moda empresa (Século XXI Fashion Trading) design de moda softwares 3D moda virtual fashion product cycle company (século XXI Fashion Trading) fashion design 3D software virtual fashion
Contexto Educativo
Citação
Editora
Faculdade Arquitetura, Universidade Lisboa