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From the convent to the streets: recentering touristic products thourgh gratification and ict based strategies

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dc.contributor.authorAlmeida, Rodrigo Nicolau
dc.contributor.authorMarques, Célio Gonçalo
dc.contributor.authorAlmeida, Paula
dc.contributor.authorLopes, Eunice Ramos
dc.date.accessioned2023-11-03T12:36:00Z
dc.date.available2023-11-03T12:36:00Z
dc.date.issued2018
dc.description.abstractThe transformation of consumer culture in contemporaneity has led to the double movement of globalization and glocalization, in their apparent oxymoron: the promotion of globalized values and interests, on one hand, and the increase in value of local assets as sources of development and promotion, on the other – something which is very clear when thinking about cultural tourism and the differential role of various forms of heritage. This points us to the notion of various scales of impact and dissemination, and the possibilities of working with them, rather than focusing specifically on promoting international or national touristic products. In this paper, we have sought to analyse the ways in which such touristic promotion can be undertaken with the help of ICT (Information and Communication Technologies), especially in the context of gamification of the touristic experience, referring to an ongoing project in the city of Tomar. In the context, this seeks to promote a more sustainable and diverse heritage awareness that can serve a dynamic touristic base, rather than centralizing efforts on the main attraction (the Convent of Christ and Templar Castle). More so, we intend with it to deepen the discussion over agent-based touristic product adaptation, in a systems-theoretical perspective, by trying to derive the various possible impacts of individualized touristic experiences, balancing the economic, social and cultural impacts of various ICT strategies. This study case covers four phases, having begun in September 2017. Various data collection and analysis techniques will be used (namely observation, surveys and documental analysis), with the presentation of final results aimed at early 2020.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.urihttp://hdl.handle.net/10400.5/29293
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjectCulture; Gamification; Heritage; ICT; Tomar; Tourism.pt_PT
dc.titleFrom the convent to the streets: recentering touristic products thourgh gratification and ict based strategiespt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage50pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage37pt_PT
oaire.citation.titleInternational Journal of Scientific Management and Tourismpt_PT
oaire.citation.volume4pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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