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From the convent to the streets: recentering touristic products thourgh gratification and ict based strategies
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Orientador(es)
Resumo(s)
The transformation of consumer culture in contemporaneity has led to the double
movement of globalization and glocalization, in their apparent oxymoron: the promotion of
globalized values and interests, on one hand, and the increase in value of local assets as
sources of development and promotion, on the other – something which is very clear when
thinking about cultural tourism and the differential role of various forms of heritage. This
points us to the notion of various scales of impact and dissemination, and the possibilities of
working with them, rather than focusing specifically on promoting international or national
touristic products. In this paper, we have sought to analyse the ways in which such touristic
promotion can be undertaken with the help of ICT (Information and Communication
Technologies), especially in the context of gamification of the touristic experience, referring
to an ongoing project in the city of Tomar. In the context, this seeks to promote a more
sustainable and diverse heritage awareness that can serve a dynamic touristic base, rather than
centralizing efforts on the main attraction (the Convent of Christ and Templar Castle). More
so, we intend with it to deepen the discussion over agent-based touristic product adaptation, in
a systems-theoretical perspective, by trying to derive the various possible impacts of
individualized touristic experiences, balancing the economic, social and cultural impacts of
various ICT strategies. This study case covers four phases, having begun in September 2017.
Various data collection and analysis techniques will be used (namely observation, surveys and
documental analysis), with the presentation of final results aimed at early 2020.
Descrição
Palavras-chave
Culture; Gamification; Heritage; ICT; Tomar; Tourism.