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Exploring the role of norms and habit in explaining pro‐environmental behavior intentions in situations of use robots and AI agents as providers in tourism sector
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Orientador(es)
Resumo(s)
: In a pandemic situation, with climate change around the world, studies analyzing changes
in travel patterns are welcome. This study combines three theories to propose a model on proenvironmental behavior intentions, namely, the theory of planned behavior, value–belief–norm
theory and habit theory. This study aims to examine the role of social norms, personal norms and
habit strength to explain pro-environmental behavior intentions. The authors collected 316 usable
questionnaires from tourists in the well-known touristic Belem location in Lisbon. Personal norms
were revealed to have the strongest association with pro-environmental behavior intentions, followed
by habit strength. The study also identified different broad challenges to encouraging sustainable
behaviors and use these to develop novel theoretical propositions and directions for future research.
Finally, the authors outlined how practitioners aiming to encourage sustainable consumer behaviors
can use this framework to achieve better results.
Descrição
Palavras-chave
social norms personal norms habit strength pro-environmental behavior intentions artificial intelligence
Contexto Educativo
Citação
Sarmento, E., Loureiro, S. (2021). Exploring the role of norms and habit in explaining proenvironmental behavior intentions in situations of use robots and AI agents as providers in tourism sector. Sustainability. 13, 13928. https://doi.org/10.3390/su132413928
Editora
MDPI