A carregar...
Publicação
Eventos e turismo: o caso da cultura Pop Japonesa
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 35.16 MB | Adobe PDF |
Autores
Resumo(s)
Os eventos têm vindo a evidenciar-se como determinantes na promoção dos destinos, na capacidade de valorizar a experiência dos visitantes e na dinamização do setor do turismo e da economia no geral. São igualmente um meio eficiente de difusão e de interação de culturas à escala global. Os eventos culturais surgem como uma tendência em crescimento a nível mundial, abrangendo uma pluralidade de áreas de atuação e mercados. Os desafios associados a este segmento de eventos são múltiplos, desde a concorrência crescente, à necessidade constante de inovação, de dar resposta a um público cada vez mais informado e exigente e à aposta em novos nichos e na customização.
Esta investigação visou analisar a relevância turística dos grandes eventos de uma temática de caráter exótico e emergente na atualidade, a cultura pop japonesa, estudando-os à escala internacional, mas com particular ênfase em Portugal. Além disso, tencionou-se apresentar contributos para a valorização destes eventos e para reforçar as sinergias entre o Japão e os outros destinos onde este tipo de acontecimentos apresenta maior expressão, entendendo-se e reforçando-se os benefícios e as oportunidades destes eventos para as relações entre culturas.
Neste contexto, fundamentando-se através de uma revisão bibliográfica cuidada, foi realizada uma investigação empírica suportada pela aplicação de entrevistas a diversos stakeholders da esfera dos eventos de cultura pop japonesa, por um questionário direcionado aos participantes destes eventos e pelas observações diretas em vários eventos desta temática.
Os resultados permitem verificar que estes acontecimentos apresentam uma relevância pertinente para a dinâmica turística dos destinos, com impactes benéficos para todas as partes associadas. Estes eventos, além de serem uma estratégia importante de comunicação e promoção do Japão, afetam diretamente a oferta e procura turística, promovendo deslocações através do seu carácter único, multifacetado, diferenciador e experiências ativas. Mesmo que a principal afluência destes eventos seja ainda o turismo doméstico, conseguem facilmente motivar multidões para visitar o acontecimento, oferecendo inúmeras consequências positivas para o destino anfitrião. Estes momentos representam meios eficientes para promover a diversidade e identidade cultural, valorizar a imagem de destino e oferecer momentos positivos ao turista, além de estimularem a motivação para a realização de viagens turísticas a destinos internacionais, ou mesmo ao local de origem desta cultura, o Japão.
Desta forma, compreende-se que estes eventos são uma tendência promissora, sendo o investimento em estratégias para a sua potencialização uma mais-valia nos destinos turísticos.
Events have been emerging as a determining factor in the promotion of destinies, in the ability to enhance the visitors’ experience and in the boosting of the tourism sector and the economy as a whole. They are also an efficient means of dissemination and interaction of cultures on a global scale. Cultural events emerge as a growing trend worldwide, covering a variety of areas of activity and markets. The challenges associated with this segment of events are manifold, ranging from growing competition to the constant need for innovation, the need to respond to an increasingly informed and demanding audience and the investment in new niches and customization. This investigation was aimed at analysing the touristic relevance of the great events based on an exotic theme emerging nowadays, the Japanese pop culture, studying them on an international scale, but with particular emphasis in Portugal. In addition, the intention was to present contributions to the enhancement of these events and to reinforce the synergies between Japan and other destinations where this type of events presents greater expression, understanding and reinforcing the benefits and opportunities of these events for the relations between cultures. In this context, based on a careful bibliographical review, an empirical investigation is carried out supported by the application of interviews to various stakeholders in the sphere of Japanese pop culture events, a questionnaire directed at the participants of these events as well as by direct observations of various events of this theme. The results allow us to verify that these events are relevant to the tourist dynamics of destinations, with beneficial impacts for all associated parties. These events, in addition to being an important communication and promotion strategy for Japan, directly affect tourism supply and demand, promoting travel through their unique, multifaceted, differentiating, and active experiences. Even though the main influx of these events is still domestic tourism, they can easily motivate crowds to visit the event, offering countless positive consequences for the host destination. These moments represent efficient means to promote cultural diversity and identity, enhance the image of the destination and offer positive moments to the tourist, in addition to stimulating the motivation to undertake tourist trips to international destinations, or even to the place of origin of this culture, Japan. Therefore, it is understood that these events are a promising trend, and the investment in strategies for their enhancement is an asset in tourist destinations.
Events have been emerging as a determining factor in the promotion of destinies, in the ability to enhance the visitors’ experience and in the boosting of the tourism sector and the economy as a whole. They are also an efficient means of dissemination and interaction of cultures on a global scale. Cultural events emerge as a growing trend worldwide, covering a variety of areas of activity and markets. The challenges associated with this segment of events are manifold, ranging from growing competition to the constant need for innovation, the need to respond to an increasingly informed and demanding audience and the investment in new niches and customization. This investigation was aimed at analysing the touristic relevance of the great events based on an exotic theme emerging nowadays, the Japanese pop culture, studying them on an international scale, but with particular emphasis in Portugal. In addition, the intention was to present contributions to the enhancement of these events and to reinforce the synergies between Japan and other destinations where this type of events presents greater expression, understanding and reinforcing the benefits and opportunities of these events for the relations between cultures. In this context, based on a careful bibliographical review, an empirical investigation is carried out supported by the application of interviews to various stakeholders in the sphere of Japanese pop culture events, a questionnaire directed at the participants of these events as well as by direct observations of various events of this theme. The results allow us to verify that these events are relevant to the tourist dynamics of destinations, with beneficial impacts for all associated parties. These events, in addition to being an important communication and promotion strategy for Japan, directly affect tourism supply and demand, promoting travel through their unique, multifaceted, differentiating, and active experiences. Even though the main influx of these events is still domestic tourism, they can easily motivate crowds to visit the event, offering countless positive consequences for the host destination. These moments represent efficient means to promote cultural diversity and identity, enhance the image of the destination and offer positive moments to the tourist, in addition to stimulating the motivation to undertake tourist trips to international destinations, or even to the place of origin of this culture, Japan. Therefore, it is understood that these events are a promising trend, and the investment in strategies for their enhancement is an asset in tourist destinations.
Descrição
Palavras-chave
Cultura pop japonesa Eventos Impactes Turismo Turismo de conteúdos Japanese pop culture Events Impacts Tourism Content tourism