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Environmental sustainability strategies for smaller companies in the hotel industry: doing the right thing or doing things right?
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Orientador(es)
Resumo(s)
The connection between tourism and nature justifies the environmental concerns from
tourism agents, namely global hotel chains. This paper explores the differences between smaller hotel
chains and their larger global counterparts regarding environmentally sustainable practices. The
research approach is qualitative, based on the analysis of 40 company websites and in-depth interviews
with 18 entrepreneurs and executives. Results suggest that environmental issues are, for most
companies, not a response to societal challenges (‘doing the right thing’), but a response to owners’
concerns (‘doing things right’). Hotel chains develop environmental sustainability practices, mainly
for cost-reduction purposes, accommodating the owners’ demands for efficiency. Notwithstanding,
there are differences according to the chain’s size. Smaller companies are less prone to adopt environmental
practices and to invest in communicating them than global chains. Concerning sustainability
in the hotel industry, most studies focus on specific topics and discussions. A more holistic approach
to sustainability to establish a deeper understanding of sustainable business decisions in the hotel
sector is scarce in the literature. This paper addresses this gap by exploring the strategic reasons
behind the sustainable practices of hotel companies, namely smaller ones. Managerial implications
of the results are also derived in this paper.
Descrição
Palavras-chave
Tourism Hospitality Hotel SMEs Entrepreneurship Sustainability
Contexto Educativo
Citação
Calisto, M. L., Umbelino, J., Gonçalves, A., & Viegas, C. (2021). Environmental sustainability strategies for smaller companies in the hotel industry: doing the right thing or doing things right? Sustainability, 18(13), 10380. https://doi.org/10.3390/su131810380
Editora
MDPI