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Are Men More Rational than Women when Purchasing Cars?: A Comparison of Cultural Influences on Product Judgment in Brazil and the United States of America

2015Artigo científico Acesso aberto
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dc.contributor.authorGiovanni Adaid Castro, Breno
dc.contributor.authorVaz Torres, Claudio
dc.contributor.authorGomes Nascimento, Thiago
dc.contributor.authorDemo, Gisela
dc.date.accessioned2023-09-21T10:36:09Z
dc.date.available2023-09-21T10:36:09Z
dc.date.issued2015
dc.description.abstractThe main goal of the study was to identify and to compare the type of judgment used in Brazil and in the United States of America relative to the purchase of automobiles and the relevance of Human Values in the evaluation used. Brazilians (N=542) and North Americans (N=449) filled out the List of Values (LOV) (KAHLE; KENNEDY, 1988) and the Judgment and Meaning Scale (ALLEN, 1997, 2000). The results suggested that in Brazil the judgment for purchasing a car is predominantly affective, while in the United States it is predominantly piecemeal. In both countries women scored higher in piecemeal judgment for car purchase. The values of “Excitement” and “being well respected” are related to affective judgment in both countries while “Personal Achievement” is related to piecemeal judgment in Brazil and the United States. This research contributes to the advancement of studies in Consumer Behavior by analyzing the role of human values in the type of judgment and meaning men and women use to buy cars in Brazil and the US. Furthermore, as practical implications, the results may help company managers in the automobile industry in their decision-making processes in order to better understand how to meet client’s specific needs in order to develop a long-term and profitable relationship.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCastro, B. G. A., Torres, C. V., Nascimento, T. G., & Demo, G. (2015). Are Men More Rational than Women when Purchasing Cars? A Comparison of Cultural Influences on Product Judgment in Brazil and the United States of America. Brazilian Business Review, 12(6), 72–99. https://doi.org/10.15728/bbr.2015.12.6.4pt_PT
dc.identifier.doi10.15728/bbr.2015.12.6.4pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.5/28697
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectHuman values. Judgment and meaning. Consumer behavior. Cross-cultural. Gender.pt_PT
dc.titleAre Men More Rational than Women when Purchasing Cars?: A Comparison of Cultural Influences on Product Judgment in Brazil and the United States of Americapt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage99pt_PT
oaire.citation.issue6pt_PT
oaire.citation.startPage72pt_PT
oaire.citation.titleBrazilian Business Reviewpt_PT
oaire.citation.volume12pt_PT
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT

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