A carregar...
Publicação
Business improvement districts and their impact on territorial brands: a case study analysis
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 482.92 KB | Adobe PDF |
Orientador(es)
Resumo(s)
Numerous cities worldwide employ business improvement districts (BIDs) to manage their central areas.
This article analyses the contribution of BIDs to cities’ territorial brands. Employing a case study methodology,
we utilize the “territorial brand in regional development” (TBRD) matrix for qualitative analysis of selected BIDs.
The findings underscore BIDs’ role as a versatile territorial brand in regional development shaping strategic discussions and fostering local, regional, and global reputations.
It can be concluded that BIDs significantly enhance the territorial brand of their cities, receiving endorsement
across various scales. Furthermore, urban and regional development processes involve political and cultural discussions, and this article revealed that BIDs are an active player in these discussions.
Descrição
Palavras-chave
Business improvement districts Territorial brand Management of urban areas Urban and regional development Urban renewal
Contexto Educativo
Citação
Almeida, G., Guimarães, P., Araújo Júnior, E., & Rezende, D. (2024). Business improvement districts and their impact on territorial brands: a case study analysis. Urbani Izziv, 35(1), 155-167. https://doi.org/10.5379/urbani-izziv-en-2024-35-01-05
Editora
Urban Planning Institute of the Republic of Slovenia