Repository logo
 
Publication

Trait transference from brands to individuals: The impact of brand-behavior congruency

2018-07Journal article Restricted access
Simple item page
dc.contributor.authorJERÓNIMO, Rita
dc.contributor.authorRamos, Tania
dc.contributor.authorFerreira, Mário B.
dc.date.accessioned2024-03-05T11:44:49Z
dc.date.available2024-03-05T11:44:49Z
dc.date.issued2018-07
dc.date.updated2024-02-01T18:05:24Z
dc.description.abstractConsumers' strategic use of brands as a way of influencing the impressions others have about them is buttressed by research showing that brand personality traits may carry over and affect perceptions about their users or endorsers. However more often than not brand users engage in all sorts of trait-implying behaviors that may sometimes be in conflict with the brand personality. In two studies we explored how perceivers integrate these two sources of information when creating first impressions of brand users. Results indicated that when traits associated with brands and the users' trait-implying behaviors were in conflict, brand trait transferences were inhibited, whereas traits inferred from the behaviors were enhanced. These findings concerning brand trait transference inhibition and trait inference enhancement may provide new insights on how brand personality influences perceptions about their users, with distinctive consequences for marketing strategy.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationJerónimo, R., Ramos, T., & Ferreira, M. B. (2018). Trait transference from brands to individuals: The impact of brand-behavior congruency. Journal of Business Research, 88, 54-65. https://doi.org/10.1016/j.jbusres.2018.02.029pt_PT
dc.identifier.doi10.1016/j.jbusres.2018.02.029pt_PT
dc.identifier.eid2-s2.0-85043487860
dc.identifier.issn0148-2963
dc.identifier.slugcv-prod-1760271
dc.identifier.urihttp://hdl.handle.net/10451/63170
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.relationResearch Center for Psychological Science
dc.relation.publisherversionhttps://www.sciencedirect.com/science/article/pii/S0148296318301048?via%3Dihubpt_PT
dc.subjectBrand personalitypt_PT
dc.subjectImpressions of personalitypt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectBrand trait transferencept_PT
dc.subjectTrait inferencept_PT
dc.subjectConsumer-brand congruencypt_PT
dc.titleTrait transference from brands to individuals: The impact of brand-behavior congruencypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Center for Psychological Science
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FPSI%2F04527%2F2019/PT
oaire.citation.endPage65pt_PT
oaire.citation.startPage54pt_PT
oaire.citation.titleJournal of Business Researchpt_PT
oaire.citation.volume88pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameSaraiva Jerónimo
person.familyNameRamos
person.familyNameFerreira
person.givenNameRita Isabel
person.givenNameTania
person.givenNameMário
person.identifier.ciencia-idBC1B-9CDE-E13F
person.identifier.ciencia-id4516-EB6F-6B91
person.identifier.orcid0000-0003-4571-8086
person.identifier.orcid0000-0002-3617-7575
person.identifier.orcid0000-0001-8962-7157
person.identifier.scopus-author-id54786051900
person.identifier.scopus-author-id14625840600
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.cv.cienciaid4516-EB6F-6B91 | Mário Boto Ferreira
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication3d51673d-ba49-41bc-8147-b46a23aff31d
relation.isAuthorOfPublicationade97d96-8468-4fd7-ac5a-580ed219e018
relation.isAuthorOfPublicationdfa3600e-c757-446d-b436-d3dd83cc93d3
relation.isAuthorOfPublication.latestForDiscovery3d51673d-ba49-41bc-8147-b46a23aff31d
relation.isProjectOfPublication79a0d7bd-b72b-45b0-8ec5-4698e77c5434
relation.isProjectOfPublication.latestForDiscovery79a0d7bd-b72b-45b0-8ec5-4698e77c5434

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
19_Jeronimo_Ramos_Ferreira__2018_.pdf
Size:
1.02 MB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.2 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

FP - Artigos em Revistas Internacionais