Publication
What’s behind CRM research? A bibliometric analysis of publications in the CRM research field
| dc.contributor.author | Araújo, Cintia Cristina S. de | |
| dc.contributor.author | Pedron, Cristiane Drebes | |
| dc.contributor.author | Picoto, Winnie | |
| dc.date.accessioned | 2024-05-31T10:16:20Z | |
| dc.date.available | 2024-05-31T10:16:20Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | The diversity of approaches to customer relationship management (CRM) brings about the need for systematic reviews. The objective of this article is to identify and categorize the most used publications in the CRM field. We conducted a bibliometric analysis using the Web of Science database. To identify and categorize the subfields, we conducted an exploratory factor analysis. The most used publications were categorized into: (1) methodology in the CRM research field; (2) relationship marketing; (3) service quality and customer loyalty; (4) implications of market-oriented strategy; (5) CRM theory and its practical implications; (6) strategic management; and (7) customer value. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Araújo, Cintia Cristina Cristiane Drebes Pedron and Winnie Picoto .(2018). “What’s behind CRM research? A bibliometric analysis of publications in the CRM research field”, Journal of Relationship Marketing, Vol. 17, No. 1: pp. 29-51. (Search PDF in 2024) | pt_PT |
| dc.identifier.doi | doi.org/10.1080/15332667.2018.1440139 | pt_PT |
| dc.identifier.eissn | 1533-2675 | |
| dc.identifier.uri | http://hdl.handle.net/10400.5/31130 | |
| dc.language.iso | eng | pt_PT |
| dc.publisher | Taylor & Francis Group | pt_PT |
| dc.subject | Bibliometric Methods | pt_PT |
| dc.subject | Customer Management Relationship | pt_PT |
| dc.subject | Relationship Marketing | pt_PT |
| dc.title | What’s behind CRM research? A bibliometric analysis of publications in the CRM research field | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |