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Iniciativas inovadoras no setor do retalho : confronto entre modelos organizacionais de operações internacionais
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Orientador(es)
Resumo(s)
Iniciativas inovadoras e os principais determinantes que estão na origem do seu desenvolvimento têm sido amplamente explorados em subsidiárias de empresas multinacionais. A forma como tais iniciativas se repercutem nas unidades geograficamente dispersas e nas empresas multinacionais em que se inserem tem sido objeto de análise, revelando um impacto positivo na competitividade global das empresas.
À luz destes desenvolvimentos, e devido a esta abordagem se encontrar ainda pouco explorada, procuramos analisar as condições de ocorrência de iniciativas inovadoras em diferentes modos de operação internacional, mais concretamente em franchising e em joint-venture, a fim de verificar os contrastes e semelhanças existentes no seu contexto inovador. Para tal, recorremos a dois estudos de caso centrados em duas empresas do setor do retalho: uma unidade franchisada e uma joint-venture.
Apesar de termos identificado a ocorrência do mesmo tipo de iniciativas em ambos os casos, concluímos que existem divergências entre os modelos em termos de propensão para inovar, devido essencialmente a determinantes como o grau de autonomia das unidades geograficamente dispersas e as características empreendedoras dos gestores de topo. Por conseguinte, os nossos resultados indicam que a unidade franchisada é mais conducente ao desenvolvimento de iniciativas inovadoras.
Innovative initiatives and major determinants present in their development process have been explored in a large scale in subsidiaries within multinational companies. Previous research about the impact of innovative initiatives on subsidiaries and on their MNC?s has recognized that such initiatives have positive consequences for firms? competitiveness. According to these empirical findings, and due to the lack of investigation about this theme, we attempt to explore the context that promotes innovative initiatives in different models of international activity, specifically in franchising and joint-venture operations, with the propose to identify the differences and similarities in their innovative context. The present work reports a qualitative study conducted at two case studies about two companies of retail sector: a franchisee firm and a joint venture. We identified the same types of innovative initiative in both cases however we concluded there are differences between the models in terms of propensity to innovate, mainly due to the level of autonomy in geographically dispersed unit and the entrepreneurial characteristics of top managers. It is therefore concluded, the franchisee unit is more conducive to the development of innovative initiatives.
Innovative initiatives and major determinants present in their development process have been explored in a large scale in subsidiaries within multinational companies. Previous research about the impact of innovative initiatives on subsidiaries and on their MNC?s has recognized that such initiatives have positive consequences for firms? competitiveness. According to these empirical findings, and due to the lack of investigation about this theme, we attempt to explore the context that promotes innovative initiatives in different models of international activity, specifically in franchising and joint-venture operations, with the propose to identify the differences and similarities in their innovative context. The present work reports a qualitative study conducted at two case studies about two companies of retail sector: a franchisee firm and a joint venture. We identified the same types of innovative initiative in both cases however we concluded there are differences between the models in terms of propensity to innovate, mainly due to the level of autonomy in geographically dispersed unit and the entrepreneurial characteristics of top managers. It is therefore concluded, the franchisee unit is more conducive to the development of innovative initiatives.
Descrição
Mestrado em Gestão e Estratégia Industrial
Palavras-chave
iniciativas inovadoras franchising joint-venture empresas multinacionais retalho innovative initiatives multinational companies retail
Contexto Educativo
Citação
Costa, Ana Rita Miguel (2018). "Iniciativas inovadoras no setor do retalho : confronto entre modelos organizacionais de operações internacionais". Dissertação de Mestrado, Universidade de Lisboa. Instituto Superior de Economia e Gestão.
Editora
Instituto Superior de Economia e Gestão