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Hotelaria de luxo e gestão do turismo pet-friendly
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A presente investigação aborda a complexidade da hotelaria de luxo e o emergente turismo pet-friendly, destacando a tarefa de atender às necessidades de consumidores que viajam com animais de companhia, particularmente no segmento de luxo. Ao explorar a evolução do conceito de luxo e a expansão da hospitalidade adaptada a animais, o estudo investiga como essas tendências influenciam os destinos turísticos, como Portugal, França e Inglaterra. Analisa-se a perceção dos consumidores e da hotelaria na inclusão de cães, identificando barreiras legais e operacionais, propondo, assim, um modelo de desenvolvimento turístico que valorize o turismo pet-friendly. Esta investigação aplica uma metodologia mista, utilizando-se no estudo qualitativo entrevistas a profissionais hoteleiros e observação direta em hotéis de cinco estrelas. No âmbito do estudo quantitativo, fundamentado na análise descritiva de questionários, foram conduzidas correlações de Spearman entre as dimensões das motivações para as viagens turísticas e as perceções de pet-friendliness nos destinos turísticos. Os resultados obtidos permitiram compreender que as viagens turísticas com cães de companhia se correlacionam com a geração Y, maioritariamente a uma faixa de mercado com elevado poder económico e orientado para a relação humano-animal, valorizando o “apego animal”, a “novidade”, e a “compensação e reciprocidade”. A hotelaria de luxo na Europa tem evoluído na recetividade e acessibilidade deste segmento de mercado, com foco na humanização dos animais. Em termos de implicações práticas, a sensibilização para políticas mais flexíveis para os cães e o desenvolvimento de parcerias é reconhecido e, transversal a vários países da Europa Ocidental, bem como a necessidade de planos urbanos e maior responsabilização cívica. Tanto a indústria do mercado de luxo, como a dos animais de companhia, são setores de elevada relevância devido ao seu crescimento exponencial, revelando a necessidade de estudos mais aprofundados sobre a dinâmica dos turistas de luxo que viajam com cães.
This research addresses the complexity of luxury hospitality and the emerging pet-friendly tourism, highlighting the importance of meeting the needs of consumers travelling with companion animals, particularly within the luxury segment. By exploring the evolution of the concept of luxury and the expansion of pet-adapted hospitality, this study investigates how these trends influence tourist destinations such as Portugal, France, and England. This research intends to analyse the perceptions of both consumers and the hospitality industry regarding the inclusion of dogs, identifying legal and operational barriers, furthermore it proposes a tourism development model that values pet-friendly tourism. This investigation employs a mixed-methods approach. The qualitative study was based in interviews with hotel professionals and direct observation in five-star hotels. The quantitative study involved questionnaires based on a descriptive analysis. To examine correlations, the dimensions of motivations for tourist travel and perceptions of pet-friendliness in tourist destinations were analysed using Spearman’s correlations. The findings reveal that travelling with companion dogs is associated with Generation Y, predominantly a market with high economic power and oriented towards the “human-animal bond”, valuing “pet attachment”, “novelty”, and “reciprocity and compensation”. Luxury hospitality in Europe has been evolving in terms of receptivity and accessibility for this market segment, with a focus on the humanisation of animals. In practical terms, the need for greater awareness of more flexible policies for dogs and the development of partnerships is recognized across several Western European countries, as well as the necessity for urban planning and increased civic responsibility. Both the luxury market and the pet industry are of high relevance due to their exponential growth, revealing the need for more in-depth studies on the dynamics of luxury tourists travelling with their dogs.
This research addresses the complexity of luxury hospitality and the emerging pet-friendly tourism, highlighting the importance of meeting the needs of consumers travelling with companion animals, particularly within the luxury segment. By exploring the evolution of the concept of luxury and the expansion of pet-adapted hospitality, this study investigates how these trends influence tourist destinations such as Portugal, France, and England. This research intends to analyse the perceptions of both consumers and the hospitality industry regarding the inclusion of dogs, identifying legal and operational barriers, furthermore it proposes a tourism development model that values pet-friendly tourism. This investigation employs a mixed-methods approach. The qualitative study was based in interviews with hotel professionals and direct observation in five-star hotels. The quantitative study involved questionnaires based on a descriptive analysis. To examine correlations, the dimensions of motivations for tourist travel and perceptions of pet-friendliness in tourist destinations were analysed using Spearman’s correlations. The findings reveal that travelling with companion dogs is associated with Generation Y, predominantly a market with high economic power and oriented towards the “human-animal bond”, valuing “pet attachment”, “novelty”, and “reciprocity and compensation”. Luxury hospitality in Europe has been evolving in terms of receptivity and accessibility for this market segment, with a focus on the humanisation of animals. In practical terms, the need for greater awareness of more flexible policies for dogs and the development of partnerships is recognized across several Western European countries, as well as the necessity for urban planning and increased civic responsibility. Both the luxury market and the pet industry are of high relevance due to their exponential growth, revealing the need for more in-depth studies on the dynamics of luxury tourists travelling with their dogs.
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Palavras-chave
Hotelaria de luxo Turismo pet-friendly Companheirismo canino Relação humano-animal Pet-travellers Luxury hospitality Pet-friendly tourism Dog companionship uman-animal relationship