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Places of phygital shopping experiences? The new supply frontier of Business Improvement Districts in the Digital Age
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Orientador(es)
Resumo(s)
Business Improvement Districts (BIDs) have flourished as local governance structures to
foster the vitality and viability of traditional shopping districts that have struggled to adapt to retail
changes. This paper examines the evolution of placemaking activities that former UK governmentfunded pilot BIDs have delivered over the last 15 years. Drawing on an exploratory sequential research design that combines a qualitative and quantitative thematic analysis of 72 BIDs’ business
plans, the findings suggest that UK BIDs have described a non-hierarchical operational framework
as services providers considering that: (i) elementary placemaking services, such as ‘clean, green
and safe’, have regained thematic relevance due to recent environmental sustainability concerns; (ii)
higher-tier lobbying and advocacy services have been an operational priority since BIDs’ inception;
(iii) while consumer and place marketing/branding services have seen continual thematic reductions, digital presence and marketing services have emerged as a new category of operational activities. These results extend place management and BID-related literature by discussing the growing
role that digital marketing services may perform in the management of town centers and high
streets and are relevant to practitioners as it discusses how place management organizations should
reposition their operational strategies towards the creation of places of phygital shopping experiences.
Descrição
Palavras-chave
Business improvement districts Place management Placemaking Experiential places Phygitalization Phygital places Urban revitalization Urban sustainability Retail resilience
Contexto Educativo
Citação
Silva, D. G., & Cachinho, H. (2021). Places of phygital shopping experiences? The new supply frontier of Business Improvement Districts in the Digital Age. Sustainability, 13(23), 13150. https://doi.org/10.3390/su132313150
Editora
MDPI